Build a business that feels like coming home

Strategy & design for sensitive & neurodivergent women

You’ve got a calling that comes from deep within your soul.

You daydream about a business that connects you with perfect-fit clients and honors your sensitive nervous system.

But merging philosophy and pragmatic business design is challenging in a hustle-focused, tech-bro culture. You’re tired of business advice that feels like you’re required to sell your soul.

You sit down to sort it all out, only to walk away discouraged and frustrated. And these delays in promoting your work are making you feel lost and holding you back from building a business that feels good and makes money.

You’ve searched for support and only found people who would never get you or your work. You wish there were someone who could truly understand you and help cut through the noise.

You want to get sorted already and need someone who can help you get there.

Hello there — I'm Sarah.

I’m a neurodivergent entrepreneur with 20+ years of experience, and I know how challenging it can be to function in a world not designed for us. I bring years of experience in business, web design, marketing (and the academic chops to go with it), paired with the more soulful work of midwifery and nutrition that has given me the why behind everything I do.

I work with neurodivergent healers and changemakers — people whose nervous systems are more attuned and also more easily overwhelmed. I created this space for sensitive people to thrive in business.

Because when we all thrive, the world becomes a more vibrant place for everyone.

One-Day 1:1 Business Retreat

Let’s deep-dive together into your business dreams and challenges.

Feel seen by someone who understands the way your brain works, and feel supported in building a business that actually fits who you are. One whole day of complete attention on your work, your strengths, and what is holding you up. Mostly asynchronous model (so you don’t have to get out of your sweatpants or overactivate your nervous system).

Feel truly seen, heard, and supported as you overcome hurdles, close loops, and take brave action, together, in one day. Leave with a plan, ready to start taking brave action, and build a business that makes you feel alive.

Explore the 1:1 retreat

Three-Day Website

If you’re yearning to work with the clients that light you up, it’s time to get intentional with your website.

I partner with gentle-hearted healers and purpose-centered small businesses — therapists, coaches, and other service-based holistic practitioners — who want to collaborate on crafting an intentional online website to connect with soulmate clients.

Ease the overwhelm — work with a designer who understands your heart-work and is invested in your success.

Explore the TDW process

Soulful Business Toolkit

If you’re more of a DIYer and solo journey sort of person, this offering was made for you.

It includes a robust pre-designed website (with 30+ pages for all your preferences and needs), along with a massive toolkit full of marketing education, journaling prompts, support for choosing branding, and guides for writing your website copy. It also includes guides for self-care, working with your sensitive needs, and taking good care of yourself so you can take excellent care of your clients.

Build your business with support and guidance, from contemplation to publishing. Hit the ground running with confidence and clarity.

Coming Soon

“I feel as though I was divinely guided to hire Sarah. Her creativity 100% fit my vision, and she intuitively created something beautiful that functions exactly how I need it to for my business. Sarah is very talented and has a special way of pulling out the magic in others to create a very beautiful website.”

— CRYSALYN, INTUITIVE HEALER

“I immediately felt connected to Sarah in our first phone conversation. She is warm, engaging, genuine, patient, and responsive. I felt totally comfortable with her and truly felt like she understood me and my passion in and around grief. I highly recommend Sarah, as she is a joy to work with.”

— MICHELE DEVILLE, GRIEF COACH & EDUCATOR

“Working with Sarah has been beyond supportive. She is right-brain intuitive meets left-brain action, and in a handful of days, Sarah took my website from complete disorganization to impeccable launch! Sarah is able to sensitively distill what needs to happen and take action. She listened well, reflected accurately, has impeccable taste and was able to completely overhaul my website quickly. It now reflects the vision, heart and information needed to help grow my business. I’m so grateful, Sarah! Thank you.”

— JETHA MAREK, BIRTH & POSTPARTUM DOULA AND MATERNAL COUNSELOR

“Working with Sarah has been a dream. The level of support was truly exceptional! It's like she knew what I needed before I even asked. I couldn't be happier with how my website turned out! I feel crystal clear now, and I know that my website can do what it's meant to do to make a bigger impact in this world. I feel more confident and free to express myself and share my work with the world. Sarah is highly intuitive, exceptionally skilled, and such a joy to work with.”

—ANGIE ILG, LIFE COACH FOR SENSITIVE SOULS

“Sarah has gone above and beyond in helping me with my website and is so talented! I was not even sure what I needed or where to start, and she was so patient and kind and has a big heart. My website is so beautiful now, and my resources are finally organized and easy to navigate! I am so happy to have found you and can't wait to share you with my HSP community! You are a gift!"

— JULIE BJELLAND, PSYCHOTHERAPIST, AUTHOR, AND FOUNDER OF SENSITIVE EMPOWERMENT

"I am deeply grateful for what Sarah helped me to actualize. My website had been bedeviled with interruptions and other challenges for what felt like an eternity — over four years of fits and starts resulting in a lagging, incomplete product. She creatively, kindly, and expertly put together a beautiful and compelling website for me. As a therapist wanting my website to convey 'welcome' and 'ease,' I felt very understood, appreciated, and 'seen' by her — she has a keen sense of how to help practitioners create a site that embodies their work. I wish I'd found her 4 years earlier!"

— MELISSA LOCKMAN, SOMATIC PSYCHOTHERAPIST FOR WOMEN & MOTHERS

Thrive as a Sensitive & Neurodivergent Solopreneur

Blog

10 Squarespace Plugins to Take Your Business Website to the Next Level

Web design can be tricky business, but it doesn’t have to be. Using Squarespace you can build a beautiful website that’s optimized for mobile and desktop alike. But to make your website truly custom looking, Squarespace plugins can offer a look that native Squarespace settings just can’t match. Here are 10 you might want to use on your website.

Soulful Business Manifesto: An Invitation to Healers and Change-Makers

Being a soulful business owner means taking a long hard look at how we do business in the western world. It means turning convention on its head and pushing for a better world. It means healing ourselves so we aren’t embodying the archetype of the wounded healer. It means taking a stand for our values and ethics. Read the Soulful Business Manifesto to learn more about this heart-centered approach to business.

10 Essential Tips for Avoiding Solopreneur Burnout

Burnout is far too common among solopreneurs. It’s so hard to do everything! Here’s a post to help you steer clear of burn out or backpedal out of it. It’s essential to ensure we are thriving in our lives and businesses so our clients get out best care (and we have a strong sense of wellbeing). Keep prioritizing yourself in your soulful business!

4 Powerful Ways Building a Website Can Transform Your Business

It sounds strange to say, but website design is a portal into better understanding yourself, your ideal clients, and your ideal business structure. While it might seem like a superficial thing to check off your list, web design is actually a powerful experience you can harness to become a thriving business owner and life purpose liver. Take the web design experience seriously and you’ll find yourself growing quickly into a business you love!

My Business Story: Why I Became a Squarespace Web Designer

Everyone has a story when it comes to how they started their businesses. It can be helpful to read others’ journeys to get inspiration, learn more about your favorite business owner, and deepen your understanding of how careers are shaped. Here’s my story to inspire you to follow your own path and to help you understand why I am a Squarespace web designer and how I became one.

A Guide to Soulful Email Marketing for New Solopreneurs

Starting a business is a lot of work, especially when it comes to figuring out your soulful marketing tools. Email marketing continues to be a strong way to connect with your audience and develop trust with your potential clients. Explore how to use email marketing soulfully and minimally, to keep your sanity and share your heart.

A Solopreneur’s Guide to Setting Up Email Marketing with Flodesk

Feeling a little lost when it comes to email marketing? Here’s a guide to getting setup on the Flodesk platform so you can start collecting email addresses and building your audience! Flodesk integrates nicely with Squarespace so you can make the two work together in a couple of different ways. Read on to learn how to get it set up and why list building is so important.

14 Tips for Clear Writing for Soulful Solopreneurs

Does staring at a blank page freak you out? Do your words always come out a little stiff? This blog post is just for healers and holistic professionals who need a little extra help writing in their businesses.

How to Create a Nourishing Life & Business So You Can Thrive

While building a business requires a lot of strategy and linear thought, often we don’t put a lot of thought into the ways in which we nourish ourselves in our work. Creating businesses that feel as nourishing for us as they do for our clients is essential to our success and overall well-being.

6 Tips for Taking Time Off from Your Business

Planning to take a break from work is super essential for your overall mental and physical health. This is especially true if you work in a helping profession, such as a therapist, midwife, or other intensive care field. Taking a break will help you refill your own well so you’ll have enough to care for yourself before giving care to others. Here are 6 tips to help you do just that.